Organic Search – Major search engines like Google evaluate websites based on credibility and relevancy so that searchers find the best matches for their search. It is important to look at the specific criteria that Google uses to evaluate websites and to make sure you show up on their radar. The better position you’ve got on the search results, the more customers for you.
Ranking well for competitive keywords requires a full-spectrum approach to online marketing. Proper SEO makes use of social media, maps, and should include mobile optimization. SEO isn’t as simple as just adding an ingredient to your website when it’s done. Rather SEO is really your main ingredient on which to build from.
To quote Google:
“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.”
One of the foundational aspects of busdev, or business development, is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, a business development specialist works closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. This is SEO in plain language – marketing.